Winning business owners know the difference between Feedback, Reviews, and Testimonials. Daily Feedback, Weekly Reviews, and a Good Monthly Testimonial/Case Study are required for a successful steady stream of referrals and to further your credibility making it easier to convert visitors into calls, clicks, and visits.
Having a system and formally adopted strategy to collect, monitor, and use feedback to your advantage is key to making informed and practical business decisions. Ideally, every business who is serious about their success should have a method for gathering this valuable feedback, communicating it with their teams, and improving or changing in light of the suggestions, concerns, or complaints.
From the pool of positive feedback you have an opportunity to drive online reviews on sites that are trusted and people visit to investigate your credibility.