Often we work hard to build our reputation in our community when we are in business.
We attend networking events, we speak as experts in our field, in some cases we speak/teach/lecture and we are even recognized in major local and national publications. The question I am always asking my clients is this: What do people see when they look at you online?
Online reputation management is a an etherial subject – most people don’t know how to have an impact or where to start.
It is critical to have all of the places that really matter most for your business to be populated with amazing content. Let’s be clear – your potential clients and referral partners are searching you before they give your name out, potential clients/patients are doing the same when get your name as a referral (rarely are they handed a business card anymore). Not only that but with X using ratings and reviews to make decisions on how to spend their money (this number is increasing exponentially everyday) they are STILL looking at you. If what you see isn’t stellar, and if your competition has better reviews, better content, you can easily lose your hard-earned referral to a competitor.
The question becomes: How do you make it so the fastest connection from the time someone searches for you or a business like yours is made to the time they pick up the phone and contact you or email you?
In comes our Home Run Program or simply Googling yourself and making darn sure everything on page 1 is singing your praises. That means claiming, verifying, and optimizing those pages regularly. It means channeling reviews to each page and making sure you have extremely impressive imagery that shows off the quality of work you do as well as the exceptional performance of every part of your team and office. This is no easy task and requires ongoing effort every single month. Assign it to a staff member or get help from our team.