So you want page 1 rank on Google for specific searches and your SEO company is working hard on keyword strategies, link building and site engineering. Still not getting top spot? Well, that’s because that stuff while not totally unimportant is being out ranked by what our friends at Seer Interactive say is RCS or Real Company Sh*t. I love these guys, a big shout out to Wil Reynolds and his gang for keeping it real.
So what is RCS? It’s where you stop trying to game the system and start trying to help people with good information that matters to them. It’s time to put yourself into the shoes of those that are right this minute searching for you and deliver to them answers to their questions. It’s time to let your happy clients, patients, and members share your story by showcasing results. It’s also time to be fun, helpful, resourceful and go the extra mile online. Trying giving something in order to receive and not just expecting it to find you because you paid a web dude to architect a position or blast ads. Hear this: Ads are great! Paying a qualified web developer to architect your site properly for search engines is important, but beyond that, you need to contribute RCS to the mix or your site will still be left in the dust.
So, here’s an example from a real company that literally is the best in the business when it comes to Invisalign in St Louis. Unfortunately the competition is out ranking and at first glance it’s really tough to see why. They have hardly any reviews, their website isn’t anything special, what gives?
With proper analysis and tools you can see that RCS is what is making the difference and that social sharing has now become a prominent indicator for local search. Thanks to Mike Ramsey at Nifty for his great post on Moz about local ranking you can get access to easy to use tools like Buzz Sumo to see the activity that is happening from web to social which we can now see has a heavier weight in local search results.
So now that we see that this is happening, what practical steps can we take to remedy the situation?